BRAND STRATEGY

For the entrepreneur who is starting their business in need of direction and wants creative ideas and for established brands that are looking to refresh, rebrand, or build more brand awareness for their business.

"You'll never go broke when you invest in yourself."

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If you want to cultivate a captive audience, you must build a positive brand experience from "Hello" to "See You Soon".

 

A brand is more than just a logo. It's the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand.

Hi there!

My name is Alina Fridman. I am an entrepreneur that has built image positive brands within niche markets. A detail-oriented designer, producer, and storyteller, I use a creative approach to visual marketing.

My focus is to help you develop your brand's image and messaging that will define your mission, vision, and values in an eye-catching and compelling way. I work closely with you to help design a creative brand identity that will help you tell your story, amplify your brand's voice and maximize your brand's exposure. 

LET'S CREATE A BUZZWORTHY BRAND

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You don't get a second chance to make a first impression. Having a solid brand that captures your potential customer's heart at HELLO creates a memorable first impression that is etched into their mind. 

Once you've established that relationship with a killer first impression, you have to create an amazing brand experience at every phase that will keep them coming back for more and telling their friends all about you.

 

When you are consistent with the delivery of your brand messaging, it creates brand recognition across all marketing channels and touchpoints. This creates a cohesive brand identity, unified experience for both existing and potential customers. 

BUILDING A BUZZWORTHY BRAND

Building a standout brand with a one-size-fits-all approach is counterproductive. You are unique, your brand should be unique too!

 

A business starts with an idea. That idea is then developed into a brand. My mission is to help you take that idea and turn it into a brand by covering all of the important steps from strategy to defining your brand's identity and then helping you market your brand. The goal is to engage your audience in an authentic, meaningful and impactful way. In this three-month course, we will cover all of the major steps to building an unforgettable brand.

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LET'S WORK TOGETHER

Interested in working with me? I'm happy to set up a complimentary 30-minute discovery call to learn more about each other and how I can help you find your fabulous!

 

Before you hit that button below, there are just a few details you should know about me.

  • I am inquisitive and ask questions.

  • I make an extra effort to learn everything I can about how something works. 

  • I love a good challenge and tackle it head-on. The bigger the challenge, the more intriguing it is.

  • I'm not afraid to experiment and take risks in business. Failing forward builds resilience and success.

  • I have high standards and believe that there is always room for improvement.

  • I know how to accept criticism and turn it into a new opportunity. I also know how to give constructive criticism. 

Still interested in working with me? What are you waiting for? Click that button. Let's talk!